Monday, September 11, 2006

"10 Eye Popping, Jaw Dropping Ad Copy Secrets"

  1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.
  2. Publish a list of famous and respected customerswho have bought from you on your a copy. Peoplewill think that if these people bought from you, theyshould also trust your business and purchase yourproducts. Make sure to get their permission first.
  3. Show before and after photos for your productson your web page copy. Show the problem pictureand then beside it, show the picture of the resolutionto the problem when they use your product.
  4. Include an article or review that has been writtenabout you or your business with your ad copy. Thiswill show people that your business is respected andwill increase your credibility.
  5. When you offer free bonuses in your ad copy, alsolist the dollar value beside each bonus. People willfeel they're getting a good deal and it will increase thevalue of your product.
  6. Hire a famous person to endorse your product orservice. Make sure the person is well known to yourtarget audience. Include their picture and statementson your ad copy.
  7. Include your own picture on your ad copy. Thiswill show people that you're not hiding behind yourad copy and will increase their trust. Also, includeyour contact information below the picture and abrief statement or quote.
  8. Tell your potential customers on your ad copythat you will donate a percentage of their purchaseprice to specific charity. This will show them youreally care about the people. They may just buyyour product to donate to the charity.
  9. Ask your potential customers plenty of yes andno questions in your ad copy. The questions shouldremind them of their problem and make them thinkabout what will happen if they don't purchase yourproduct.
  10. Tell your potential customers they will receive afree prize if they find the five words in your ad copythat are misspelled or spelled backwards. The longeryou can keep someone reading your copy the greaterchance of them purchasing.

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