Monday, September 11, 2006

"10 Eye Popping, Jaw Dropping Ad Copy Secrets"

  1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.
  2. Publish a list of famous and respected customerswho have bought from you on your a copy. Peoplewill think that if these people bought from you, theyshould also trust your business and purchase yourproducts. Make sure to get their permission first.
  3. Show before and after photos for your productson your web page copy. Show the problem pictureand then beside it, show the picture of the resolutionto the problem when they use your product.
  4. Include an article or review that has been writtenabout you or your business with your ad copy. Thiswill show people that your business is respected andwill increase your credibility.
  5. When you offer free bonuses in your ad copy, alsolist the dollar value beside each bonus. People willfeel they're getting a good deal and it will increase thevalue of your product.
  6. Hire a famous person to endorse your product orservice. Make sure the person is well known to yourtarget audience. Include their picture and statementson your ad copy.
  7. Include your own picture on your ad copy. Thiswill show people that you're not hiding behind yourad copy and will increase their trust. Also, includeyour contact information below the picture and abrief statement or quote.
  8. Tell your potential customers on your ad copythat you will donate a percentage of their purchaseprice to specific charity. This will show them youreally care about the people. They may just buyyour product to donate to the charity.
  9. Ask your potential customers plenty of yes andno questions in your ad copy. The questions shouldremind them of their problem and make them thinkabout what will happen if they don't purchase yourproduct.
  10. Tell your potential customers they will receive afree prize if they find the five words in your ad copythat are misspelled or spelled backwards. The longeryou can keep someone reading your copy the greaterchance of them purchasing.

Tuesday, August 29, 2006

"Maximum Exposure on Low Cost Internet Ad" (Make the most of a low cost Internet advertising method)

Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?

Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

3. Unlimited income through leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

Tuesday, July 18, 2006

Formal Vs. Informal Organization

The next few posts and publications would tend to concentrate on the importance of incorporating the two aspects into economic organizational, planning and the effects in communication. For the most part formal institutions have been analyzed and evaluate quite independently of informal institutions. Also, the study of informal institutions has largely abstracted from the importance of formal institutions, after viewing them as mere functional substitutes. There are strong interactions between formal & informal institutions I intend to highlight.

But firstly I'll like to mention a few points as it concerns informal channels and communications, because I feel this suffers more neglect (my personal view, subject to debate). An organization's informal communication system referred to as a grape vine, along which information can travel in any direction. The path that messages follow along the grape vine is based on social interaction, not organizational charts.

To show essential an informal system can be is illustrated with Xerox’s Pato Alto Research Centre (PARC), www.parc.xerox.com. The company learned just how important informal communications were when it began looking for ways to boost productivity. In an effort to boost efficiency, the company hired a social anthropologist to observe their 'tech reps' The consult saw that the tech reps often made a point of spending time with each other but not with customers. Through their stories when they hanged out, the reps shared knowledge and generated new insights about how to repair machines better. Xerox concluded that tech rep performance could be improved by increasing this type of communication, so the company issued two-way radio headsets to the reps.

The information carrying capacity of a communication channel (information richness) increases as the degree of informality increases i.e. from formal numeric documents (budget reports) to formal written documents (bulletins & reports) to written letters/memos to telephone conversation then face to face.

The next post would be on the interactions of formal/informal institutions, viewing them as mechanisms of change, compliments or substitutes.

Sunday, July 02, 2006

Formal Vs. Informal Groups/Organization

Firstly, I’ll like to point out that two or more people/individuals coming into contact on a continuing basis, personally & meaningfully could be referred to as a group.

Informal group comprises of a small number of people who frequently participate in activities and share feelings for the purpose of meeting their mutual needs. The institution is a set of rules based on implicit understanding, being in most part socially derived and therefore not accessible through written developments or necessarily sanctioned through formal position. These formal institutions include social norms, routines and political processes.

Formal group and institution on the other hand could be defined as the rules that are readily observable through written documents or rules that are determined & executed through formal position such as authority or ownership. They include explicit incentives, contractual terms, & firm boundaries as defined by equity positions, organizational charts and job descriptions generally reflect the formal structure or prescribed network in a given organization. The military can perhaps be considered to be the ultimate state of formal organization where by rank and job title are sufficient to fully described persons role in the organization. This form permits no role ambiguity. Effective performance in such an organization would need you to understand the requirements in one’s role within the cultural and procedural context of the organization.

Wednesday, June 21, 2006

Teamwork

Teamwork competency is accomplishing outcomes through small groups of people who are collectively responsible and whose work is inter-dependent. Getting these teams to work effectively, the managers have to:
1. Design teams properly- which involves formulating goals, defining tasks to be done, and necessary staffing.
2. Create a supportive team environment – here, teams have to be given relative freedom to work or perform tasks, freedom to make decisions without always reporting to the team leaders or project managers
3. Manage team dynamics appropriately – definitely, conflicts are bound to arise but the conflicts can be productive when managed well and destructive, if poorly managed.

And the most likely response of commitment to a group by its members is for the team leader/project manager to use a referent or expert, coaching and mentoring form of leadership power.

The strength of members’ desires to remain in the group or team and their commitment to it is cohesiveness and this is based on the following feelings of trust, openness, freedom, & interdependence. Cohesiveness is the reflection of the members’ feeling toward one another and the whole team.

The stages of forming a team are:
1. Forming Stage – The earliest form of team development, at which the work team focuses on orientation to its goals & procedures.
2. Storming Stage – The stage begins when competitive or strained behaviours emerge & may involve resistance and impatience with the lack of progress.
3. Norming Stage – Here, team members become increasingly positive about the team as a whole, the other members as individuals, and what the team is doing. The rules of behaviour that are widely shared and enforced by the members of the work team develop.
4. Performing stage – Here, members have developed a degree of trust, respect and accept each other. Members are willing to present ‘wild’ ideas without fear of being put down and giving accurate feedback. The members of the group/team help focus the team on its tasks and goals.
5. Adjourning Stage – Here, the team’s development involves terminating tasks behaviours and disengaging from relationships. Here most work teams end and have their end-point except a few like the executive committee of an organization’s board of director is ongoing.

At this point it will be good to really concentrate on benefits of team work. The whole is greater than the sum of its individual parts (synergy). Comprises of a win/win situation and the greatest skills of empathic communication is developed. Effective team work catalyses, unifies and unleashes the greatest powers within people. E.g. If you put two pieces of wood together they will much more than the total of the weight held by each separately.

Appropriate degree of synergy in the business would result to everybody working towards a particular goal. This will increase communication empathically and result to admirable conclusions/business mission statements that are a result of everybody. In conclusion, a high degree of cooperation will lead to high degree of trust as a result move one from a position of defensive (win/lose or lose/win) to respect (compromise) then to finally a synergistic (win/win) solution.

Tuesday, June 20, 2006

MANAGEMENT AND LEADERSHIP

Management could be defined as the planning, organizing, leading and control of people working in an organization and the ongoing set and of tasks and activities they perform. The manager here is one who allocates, human, material and information resources in pursuit of an organization’s grade.
From the above, it can be deduced that irrespective of leading/leadership to be a fundamental part of management, the role(s) of a manager doesn’t include leadership because leadership is influencing others to work/act towards the attainment of a goal. Leadership models include
1. Traits - A leadership model based on the assumption that certain physical, social and personal characteristics are inherent in leaders
2. Behavioral model – This form of leadership focuses on differences in actions of effective and ineffective leaders. An example of behavioral model is theory X and Y. Where X is where leaders tell subordinates what’s expected of them, instruct them on how to perform their jobs, insist they meet certain standards, and make sure that everyone knows whose boss. The leader believes the typical employee dislikes work and would avoid it if possible, once direction whenever possible, managers must coerce employees to get them to work. Theory Y is a style where leaders consult with their subordinates, seek their opinions and encourage them to take part in planning and decision making. He assumes the employee like to work; employees who are committed to the company’s objectives will exercise self direction and self control. Employees learn to accept and even seek responsibility at work.
2b. Employment model – Sharing influence and control with followers.

3. Contingency model – This is based on the idea that the situation determined the best style to use.

Leading as a function of management is the communicating with, motivating others to perform the tasks necessary to achieve organizational goals. Stephen Covey in his book “The 7 Habits of Highly Effective People” Illustrates that leadership, whose basic task is to increase the standard of living and the quality of life for all stakeholders, comes first before management. Management: How can I best accomplish certain things? (Check above definition of a manager) But leadership says: what are the things I want to accomplish? Management is doing things right; while leadership is doing the right things. Leadership is a function, generating a mission statement, getting the core values while management is the form that follows it.

Saturday, June 03, 2006

Introduction

For a company to qualify to be identified by Inc. Magazine (http://www.inc.com), as one of the 500 most rapidly growing private companies in the USA. The company has to be at least 5 years old. The CEOs' of these companies hold an average of 56% of the equity of these companies that generate tens of millions of dollars in revenue per annum.

These CEOs' are well educated, with 80% having college degree, one - third having some form of graduate degree. Only 16% hold an MBA. Their ages fall between 30 & 50 (only 3% are younger than 30). On the average this CEOs' claim they sleep 6hrs per night, take 2weeks vacation per year. 90% didn't set out to expand their companies that fast enough to qualify for Inc. 500 list. 22% hope to survive, 48% hope to grow slowly, 10% women in 1997 (J.Hyatt. The Inc. 500:Inc.'s 15th annual list. Inc. 500 1996, pp 15-25).

This site would assist in improving in improving your managerial skills about making a difference, about integrating skills & getting results. Providing a scale as it concerns self- management competency, global-awareness competency, team work competency, strategic action competency, communication competency, and planning and administration competency. Doing all these and having "Fun"

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